Foundational
$12,500
One-market organizations, single site, one primary customer segment.
Three interviews inside your organization, one round of research outside it. One output: the ideal-client profile every downstream decision should be measured against.
One-market organizations, single site, one primary customer segment.
Multi-location or multi-segment organizations, or founder-led firms where partners disagree on direction.
Cultural institutions, philanthropic foundations, established professional services with a board.
What comes back is the client profile every downstream decision should be measured against.
Leadership, frontline staff, and actual customers. Structured conversations, not surveys.
The gap between the organization you think you're running and the one your market experiences.
We research who your competitors' best customers actually are.
One ideal-client profile your organization should be built around.
A positioning statement and messaging framework built on who the diagnostic named, not a guess dressed up as strategy.
A visual identity and message built around the specific buyer you're actually trying to reach, not a generic look.
A site and any tools you need built to persuade the buyer the diagnostic named, live in weeks, not quarters.
Content that speaks to the one audience worth reaching, run on OCIDM's own AI-assisted content system.
Campaign and event materials that apply your identity correctly, every time, without redesigning it from scratch.
A PHILANTHROPIC ADVISOR THOUGHT SHE NEEDED BETTER MARKETING. DIAGNOSIS: HER MATERIALS SPOKE TO PEERS IN HER FIELD, NOT THE DONORS WHO FUND THE WORK. REPOSITIONED AROUND THE DONOR'S WORLDVIEW. PROSPECTS NOW ARRIVE AT MEETINGS ALREADY DECIDED.
A CULTURAL FESTIVAL THAT HAD NEVER SOLD OUT. DIAGNOSIS: CONTENT WAS MADE FOR OTHER PERFORMERS, NOT TICKET BUYERS. WE REBUILT AUDIENCE TARGETING AROUND THE PEOPLE WHO ACTUALLY BUY TICKETS. SOLD OUT. FIRST TIME IN THE FESTIVAL'S HISTORY.
A REGIONAL FESTIVAL THAT THOUGHT THE MESSAGE WAS ACCESSIBILITY. DIAGNOSIS: THE COMMUNITY RESPONDED TO THEIR OWN HISTORY IN THE REGION BEING RECOGNIZED, NOT TO AN INVITATION. WE BUILT CONTENT AROUND WHAT THE CITY HAD DONE FOR THE COMMUNITY.
AN EDUCATION FOUNDER ABOUT TO SHUT IT DOWN. DIAGNOSIS: TEACHERS DIDN'T WANT TO CARRY HEAVY PRINTED MATERIALS. THE PRODUCT HAD TO CHANGE BEFORE ANY MARKETING COULD WORK. WE MOVED IT TO DIGITAL AND REPOSITIONED AROUND HOW TEACHERS ACTUALLY WORK.
558 Upper Gage Ave #203. The firm, the studio, and the team ship from Hamilton.
On-site diagnostic interviews across the Golden Horseshoe within the same day.
Diagnostics run remotely on video. Same instrument, same four phases, same output.