The ongoing design production that runs on top of a finished identity system: sponsorship packages, event and print collateral, presentation decks, social and campaign graphics. Branding & Identity builds the system once. Graphic design is the applied work that keeps using it correctly, on the next flyer, the next deck, the next campaign.
She thought she needed better marketing.
The diagnosis: Her materials spoke to peers in her field, not to the donors who fund the work. We repositioned around the donor's worldview.
Prospects started arriving at meetings already decided.
A festival that had never sold out.
The diagnosis: Their content was made for other a cappella singers, not for the people who buy tickets. We rebuilt the audience targeting around ticket buyers.
Sold out. First time in fifteen years.
A founder about to shut it down.
The diagnosis: Teachers didn't want to carry heavy printed materials. The product had to change before any marketing could work. We moved it to digital and rebuilt the positioning around how teachers actually work.
~$39,000 in about five months, for a brand that was closing.
Home base. Where OCIDM is headquartered.
About an hour up the QEW from Hamilton.
A short drive from Hamilton down the Skyway.
Part of OCIDM's regional coverage along the QEW.
About 45 minutes down the QEW from Hamilton.
About 35 minutes down the QEW from Hamilton.
About 50 minutes along the QEW from Hamilton.
About 40 minutes down the QEW from Hamilton.
A short drive along the escarpment from Hamilton.
About 50 minutes along the QEW from Hamilton.
About an hour along the 403 and 400 from Hamilton.
About an hour along the 403 and 407 from Hamilton.
About an hour along the 403 and 404 from Hamilton.
About an hour and 15 minutes along the 401 from Hamilton.
About an hour and 20 minutes along the 401 from Hamilton.
About an hour and 25 minutes along the 401 from Hamilton.
About an hour and 25 minutes along the 401 from Hamilton.
About an hour and 30 minutes along the 401 from Hamilton.
About an hour and 30 minutes along the 401 from Hamilton, the far end of OCIDM's service corridor.
Branding & Identity builds the system once: the logo, the color and type rules, the guidelines. Graphic design is the ongoing production that applies that system correctly to whatever comes next, a sponsorship package, an event flyer, a deck, without redesigning it each time.
Yes, on top of an existing identity system (yours or one OCIDM built). A sponsorship package and promotional materials built this way for a Kitchener festival are part of the documented record.
Book a call: every engagement starts with a scope conversation.