The ongoing design production that runs on top of a finished identity system: sponsorship packages, event and print collateral, presentation decks, social and campaign graphics. Branding & Identity builds the system once. Graphic design is the applied work that keeps using it correctly, on the next flyer, the next deck, the next campaign.
OCIDM brings the same strategic-positioning-first approach to graphic design work in toronto as everywhere else it works.
She thought she needed better marketing.
The diagnosis: Her materials spoke to peers in her field, not to the donors who fund the work. We repositioned around the donor's worldview.
Prospects started arriving at meetings already decided.
A festival that had never sold out.
The diagnosis: Their content was made for other a cappella singers, not for the people who buy tickets. We rebuilt the audience targeting around ticket buyers.
Sold out. First time in fifteen years.
A founder about to shut it down.
The diagnosis: Teachers didn't want to carry heavy printed materials. The product had to change before any marketing could work. We moved it to digital and rebuilt the positioning around how teachers actually work.
~$39,000 in about five months, for a brand that was closing.
Branding & Identity builds the system once: the logo, the color and type rules, the guidelines. Graphic design is the ongoing production that applies that system correctly to whatever comes next, a sponsorship package, an event flyer, a deck, without redesigning it each time.
Yes, on top of an existing identity system (yours or one OCIDM built). A sponsorship package and promotional materials built this way for a Kitchener festival are part of the documented record.
Yes. Based about an hour away in Hamilton, working with Toronto clients both remotely and in person depending on what the engagement calls for.
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